In a bid to appeal to environmentally conscious and budget-conscious Generation Z shoppers, clothing brands such as Levi Strauss & Co., Uniqlo, and Primark are introducing in-store repair services and sewing workshops. These initiatives aim to empower consumers with the necessary skills to mend their clothes, extending their lifespan and reducing waste. For instance, Levi's has developed a handstitching course for high school students to teach them essential sewing skills like hemming and patching holes. The Wear Longer program, which is expanding across the US, is an extension of Levi's existing repair and customization services offered globally. These efforts are part of a broader industry response to address the fashion industry's contribution to environmental pollution and climate change, with textile waste being one of the most pressing challenges. The pre-owned clothing market has seen significant growth due to Gen Z's influence, as they have grown up with fast fashion and e-commerce, followed by the economic constraints imposed by the coronavirus pandemic and post-pandemic inflation. Mass-market retailers like Primark are also hosting educational workshops on repairing and caring for clothing, holding over 730 events across nine countries where they operate. These initiatives not only help reduce waste but also position brands as socially responsible entities, attracting a more environmentally conscious consumer base.